The Power of Press Playbook | My New Online Course

As many of you may already know, my insights, tips and tricks on organization have been featured in 100+ publications over the past 15 years. However, what you might not know is that I’ve generated all of that press completely on my own.

Without ever hiring a fancy PR firm, I’ve created a highly effective approach, tailored to small businesses, to obtain and leverage media coverage. That in turn has generated many more clients and fostered a wide range of brand partnerships, corporate events and speaking opportunities. In fact, press has been by far my most successful marketing strategy vs. Instagram or any other social media platform. 

And now I want to share everything I’ve learned – all of my secrets to getting your name and brand into the media – to help empower any of you reading this so you too can gain the kind of press exposure that’s essential to building a successful company. 

To do that, I have created an online course called The Power of Press Playbook.

If you have always wanted to get more press to raise your company’s profile, attract more clients, build your brand or generate new partnerships, my course shows you exactly how to do that, without ever hiring an expensive PR consultant. 

With my new online course, designed to empower female entrepreneurs like interior designers, stylists, coaches, realtors, nutritionists, organizers and more  – I teach you how to get your own press and leverage it in many different ways for your business.

How do I know that the formula and strategies that I teach will work? Because they’ve worked for me for over 15 years. The results of my strategies speak for themselves, as I’ve been featured in over one hundred media outlets including Real Simple, Better Homes and Gardens, CNN, The Rachael Ray show and local NBC, ABC and CBS affiliates. In just the past few weeks, I have been featured in the New York Times, HGTV, Domino, and NBC News (twice) and that is without even pitching myself.

What’s in the course? The Power of Press Playbook includes 10 chapters that are self-paced and include worksheets for you to use and then own. I provide templates for reaching out to local and national press. We discuss why press is important for your business, where to look for press contacts, how to draft a pitch email, being organized with your outreach and what to expect and do after a pitch.  I dive into all of the essential do’s and don’ts of press outreach, with ideas that are accessible and easy to use.

Why make this investment? Because it will help transform your business for a fraction of the cost of almost any other marketing strategy. The value of press for a small business cannot be overstated. It serves as a powerful conduit to communicate your brand’s story, accomplishments, values and ideas to a broader audience. Press coverage enhances your credibility and can open doors to new opportunities. It not only connects you with your target market but also positions you as a thought leader in the industry. It’s an invaluable asset that helps navigate the ever-evolving business landscape and ensures your voice is heard in a crowded marketplace. 

Consider that if you secure just one press opportunity as a result of the techniques you learn taking this course, it will more than pay for the cost of the course. The bottom line: making this small investment will pay big dividends for your business!

WHAT: The Power Of Press Playbook, an online course.

WHO: For all Service Based Business Owners (professional organizers, coaches, realtors, interior designers, stylists, nutritionists, etc.)

Is This Right For You?

• You are a service based business looking to be seen as an expert in your field
• You want more clients in your local market
• You don’t have the time to research how to get press from scratch
• You don’t have existing connections to press contacts
• You want easy to use templates that you can manipulate for your business 
• You don’t have a marketing budget to put towards press

WHERE: An online course that is self-paced. 

WHEN:  You can purchase the course HERE. 

Use code PRESS25 for $25 off the course for blog and newsletter subscribers. You then keep the information, resources and worksheets forever.

PS: Head on over to Instagram on October 4th, for a chance to win a FREE Power of Press Playbook course that I am giving away to one lucky winner.

PPS: Please share this blog and course with any of your other female entrepreneur friends who want and need to leverage press for their business.