Visit Site Title RACHEL & COMPANY.

the power of press playbook

Online Course

For the service based entrepreneurs (i.e. professional organizers, interior designers, coaches, stylists, personal trainers etc) who want to leverage press to gain exposure and grow their business.

When I started my organizing business, I had no prior experience in organizing OR running a business.

In fact, I graduated from law school. However, I had a passion for organizing and believed in the benefits it brings to people's lives. This was before organizing became popularized on TV, Netflix, and other mainstream media. I built my business from the ground up based on this passion. Over the last 15 years, I have been fortunate enough to share my organizing tips and expertise with millions of people through over 100 media publications including Real Simple, Martha Stewart, House Beautiful, Better Homes and Gardens, The Rachael Ray Show, CNN, and local NBC, ABC, and Fox morning shows.

As a result of my media exposure, people often ask me how I "get" press, how I secure it, and how I use it to leverage my business. That's why I created this online course- a playbook to help you get just as much press, if not more, for your business. Press can have a significant impact on your business, and I've experienced it firsthand. With some hard work, you can leverage press to gain exposure and grow your business.

So, if you're interested in using press to leverage your service-based business, this online course is for you. 

I'd like to emphasize that I've achieved 100% of my press coverage independently, without relying on prior connections or a support team. Many people are held back by the misconception that they lack the right contacts, a compelling story, or unique insights. Some might also believe they lack the know-how to effectively pitch themselves. I was once in that position until I took action.

The key lies in acquiring the skill of pitching for press and media exposure – something I'm here to guide you through. It's important to recognize that securing media attention is achievable on your own.

I love sharing my knowledge and helping you realize that you can indeed master the art of pitching and self-promotion through the press.

Are you ready to gain more press and media exposure for your business but don’t know how? 

In this online course, I dive into the do’s and don’ts of press outreach and shares her tips on how to gain press exposure for your business. Rooted in the belief that press exposure helps with gaining clients and impacts the growth of your business overall, I emphasize solutions that are easy to use and provide templates to get you started in both local and national media markets.


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Is This Right For You?

You are a service based business looking to be seen as an expert in your field

You want more clients in your local market

You need guidance and proven steps on how to gain press

You don’t have the time to start researching how to get press from scratch

You don’t have connections to press contacts

You want easy to use templates that you can manipulate for your business 

You don’t have a marketing budget to put towards press

For those who are seeking a more personalized press strategy: I've got you covered!

We are now forming a PRESS MASTERMIND geared towards entrepreneurs who would like a customized and personal approach to their press outreach strategy and have already purchased and finished the Power of Press Playbook. 

In this Mastermind, you will dive deeper into your personal press plan with Rachel and those in the group. In this virtual 4 week Press Mastermind you will receive customized help to form your press plan as well as the support and knowledge you need from the group. You will walk away with a customized plan for press outreach, personalized pitch ideas and ways to continue to grow your media exposure.

Our next round of the press mastermind starts in late Fall 2023/early Winter 2024. 

virtual 4 week press mastermind investment: $1,450

apply to get on the waitlist

sound good?

Then Let's Do This.

Make sure to click the enroll now button below and get excited to get started! 

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