Power of Press Playbook

When I started my organizing business, I had no prior experience in organizing OR running a business.

In fact, I graduated from law school. However, I had a passion for organizing and believed in the benefits it brings to people's lives. This was before organizing became popularized on TV, Netflix, and other mainstream media. I built my business from the ground up based on this passion. Over the last 15 years, I have been fortunate enough to share my organizing tips and expertise with millions of people through over 100 media publications including Real Simple, Martha Stewart, House Beautiful, Better Homes and Gardens, The Rachael Ray Show, CNN, and local NBC, ABC, and Fox morning shows.

As a result of my media exposure, people often ask me how I "get" press, how I secure it, and how I use it to leverage my business. That's why I created this online course- a playbook to help you get just as much press, if not more, for your business. Press can have a significant impact on your business, and I've experienced it firsthand. With some hard work, you can leverage press to gain exposure and grow your business.

I'd like to emphasize that I've achieved 100% of my press coverage independently, without relying on prior connections or a support team. Many people are held back by the misconception that they lack the right contacts, a compelling story, or unique insights. Some might also believe they lack the know-how to effectively pitch themselves. I was once in that position until I took action.

The key lies in acquiring the skill of pitching for press and media exposure – something I'm here to guide you through. It's important to recognize that securing media attention is achievable on your own.

I love sharing my knowledge and helping you realize that you can indeed master the art of pitching and self-promotion through the press.