DETAILED COLLABS

READ FURTHER ABOUT PREVIOUS COLLABORATIONS WHERE I’VE SHARED MY ORGANIZING EXPERTISE BELOW.

TODAY Parents >>

Rachel partnered her organizing expertise through a campaign with TODAY Parents on their Instagram account (@todayparents). Combining her experience as a mom with her decade of organizing experience, Rachel shared a series of photos and videos to highlight her tips for getting organized at the end of the school year. TODAY Parents’ audience has a proven interest in receiving information geared towards realistic advice and family-focused topics. The engagement surrounding the campaign proved that Rachel’s easy to follow tips and visuals were a helpful resource for the TODAY Parents audience.

Framebridge >>

Rachel and Company and Framebridge worked together on a partnership that showcased how frames are an an amazing, clutter free, one of a kind gift, especially for those looking for a memorable gift around the holidays. Rachel created frames for her husband and members of her family filled with sentimental photographs, like no other physical gift could bring. The product images were shared on the Rachel and Company blog, weekly newsletter and social media networks along with a discount code and a link directly to Framebridge’s website. The campaign was successful in increasing Framebridge’s social media following as well as increasing sales.

Chatbooks >> 

Focused on creating ways to preserve photos, Rachel and Company and Chatbooks created a partnership focused on their custom, personalized photo books. Rachel’s professional input on the benefits of photos preservation coupled with her identical twins’ involvement throughout the process was featured on the Rachel and Company blog. The campaign increased exposure and sales for Chatbooks and was promoted in the Rachel and Company weekly e-newsletter and on social media channels, which included direct links and a discount code to shop Chatbooks products.

Mabel’s Labels >> 

During the Back to School 2017 season Rachel and Company and Mabel’s Labels focused on the company’s clothing and household labels. Rachel’s identical twin daughters created personalized labels to showcase their individuality and highlighted the products unique customization for kids and the benefits of using the labels in the new school year. The campaign included blog posts on both the Rachel and Company and Mabel’s Labels blog which featured styled product photographs, a giveaway for readers, and a discount code to promote sales directly linked to the Mabel’s Labels shop page. The campaign was promoted through social media channels and weekly newsletters and was successful in increasing Mabel’s Labels social media engagement, sales, and website traffic.

Erin Condren >> 

In a blog series dedicated to show how families can get organized through the use of Erin Condren paper products, Rachel and Company partnered with Erin Condren to highlight several products and provide direct links to shop on the Erin Condren site.  Rachel shared her expertise for how kids can get organized before summer camp and the benefits of using a planner as a parent, which included a giveaway to win an Erin Condren LifePlanner. The series was promoted on all of Rachel and Company’s social media channels, the blog, the weekly e-newsletter, and on the TODAY Parenting Team site  which resulted in increased exposure, sales, and social media engagement for Erin Condren.